IDEA:
Creating a new name + logo + branding for the DJ ‚ownbraed‘
WHAT I DID:
Idea, Brainstorming, Concept, Naming, Colors, Design
DURATION:
more or less a month
Naming and Branding for ‚tzunamic‘
When Berlin-based DJ ‚ownbraed‘ (his name is Ole) came to me, he was ready for a fresh start that would reflect his evolving sound and vibrant personality. He asked me to create a new name for him and after an intense workshop filled with brainstorming and collaboration, I generated over 600 name ideas and narrowed it down to five solid options that I presented to him. Ultimately, he chose tzunamic — a name that perfectly captures his dynamic energy and renewed confidence. 🔥
To complement this new identity, I designed a striking logo that combines dynamic elements with a nod to his roots from the shores of Kiel, Germany. Drawing inspiration from Berlin’s club scene and the vibrant glow of neon lights, the logo totally reflects the energy and rhythm of his music.
The final result is a bold, eye-catching design that embodies tzunamic’s character and artistic journey, empowering him to perform not just in Berlin but also during his travels in Asia. I’m so excited to see him take off with this new identity!
The idea behind the logo
Inspired by the ocean and Ole’s heritage I used elements that could be found by the water and abstrated them for the new logo. Here we have a wonderful and captivating fusion of „tsunami“ and „dynamic.“ Why? Because his music is like a friendly tsunami, it sweeps over the crowd and surrounds them. The best part is: it leaves no destruction — only pure energy and excitement.
My color inspiration:
We don’t have one final business card, but 3. And honestly, all of them rock. 🤌🏽
(also check out the transparent version that you’ll find on the bottom of the page)
Getting the stickers ready (thanks Ole, for sharing these shots with me 💥):
