TASK:
– Create a re-brading for BodyART,
– write the new brand guidelines
– develop a concept for social media
as well as for merch & events
CLIENT:
BodyART, a holistic training system form Zurich
DURATION:
1,5 months for the branding
6 months for the website
BodyART now BODYART, Zurich
I led the complete rebranding of BODYART, a holistic fitness / training system from Zurich. Their workout blends elements of yoga, Pilates, Tai Chi, and traditional strength training with a focus on functional movement, breathing, and mental relaxation. While I was working at LAUDO in Berlin I got the wonderful task to create a re-branding for them. They already had a logo + branding but it didn’t feel aligned with their vision. That’s why I created a new brand identity for them, including two logo proposals, one of which is now featured across all their studios. I also redesigned their website, making significant improvements to the booking system, class schedule, and subpages. Additionally, I created social media content, ads, event materials, and flyers to ensure a consistent and revitalized brand presence across all platforms.
This is the logo before I started re-designing it
Here is IDEA NO. 1
And this is IDEA NO. 2
… and now my favorite part: this is how the brand + their branding + guidelines looks like today
